What makes business development effective?
There are a few common misconceptions when it comes to making your business development effective. If you’re thinking, surely you just go and hire Sales Development Reps, right? Wrong. If you want a strong approach to your business development and top performance, you need a great culture, sound management, and a multiskilled team.
Sales Development Reps need incentives, especially when it comes to career progression. If your salespeople are to be fully invested in your business objectives, you need the best technology, data, and sales cadences on hand. And if you want your salespeople to succeed, then consider an Office of CRO (Chief Revenue Officer) approach.
A multidisciplinary integrated team ensures everyone – sales teams, business founders and leaders – are all aligned to your campaign marketing. If you want your business development to be effective, your sales team need to feel as if they’re part of your company DNA.
The “5* Trip Advisor” employee experience
Long gone are the days when you simply hired a Sales Development Rep and that’s it. Just hiring salespeople alone is not good enough. You cannot ‘hire into nothing’ and by this we mean there needs to be a solid foundation for your sales team to draw from, so they can achieve your revenue targets. Your organization needs a holistic, joined up, properly resourced and managed solution to empower your salespeople, so they want to work for you. This ensures consistently successful outcomes and avoids the high price of a mis-hire.
Your salespeople need to feel inspired by your organization, if you want them to buy into your revenue goals. Do they have access to cutting-edge technology that delivers critical sales insights? Have you invested in digital transformation and centralized commercial hubs? Do you have a strong leadership model with regular engagement with the team?
In today’s fast-paced world, your company needs a strong culture to attract and retain younger salespeople. It’s a big job and can prove tough for a company to provide all the right incentives. People demands are changing and a fantastic work experience is at the top of their agenda, so your business needs to get smarter about addressing any factors that are turning people off. For more insights, read our blog, What’s the true cost of “Hiring Hell”?.
“We’re gonna need a bigger boat (solution)”
If you want to make the most of business opportunities, your organization needs to be agile, able to scale quickly and effectively. You need to invest in future growth and have the ability to grow. You need a Go-to-Market strategy and the ability to capture the value from data quickly and at a granular level. Organizations succeeding in today’s marketplace are those harnessing the full power of a supplementary sales team, who can scale on demand.
By optimizing your operations, technology, people and resources, you can spot opportunities before your competitors, sell the way your customers expect, and enjoy accelerated sales growth. Your sales assets need to become the DNA of your company. Your salespeople need to be motivated and empowered to drive your sales engine. Quality leads can be produced faster and more effectively, and weighted pipelines can be closed sooner.
Using a discrete supplementary sales service offers a fantastic solution to this challenge. Look to a sales company that has a significant financial stake in your successful outcomes. Look to a team of sales experts who can work alongside you to supplement your existing assets, including your team and sales collateral. By focusing on building and scaling your organization’s capabilities, you can enjoy enhanced performance and repeatable revenue.
So, where can you find a sales company with a proven track record and methodology, including the successful onboarding of quality salespeople? Sales Growth Team has invested in market-leading technology and can provide effective assets and resources to support your organization’s sales function. Our proven CRO (Chief Revenue Officer) methodology has led to us being cited as “best in practice” by a global tech brand.
Sales Growth Team is fully invested in helping you accelerate your ambition. We’re practised, award-winning sales experts. Working with us, your business can instantly reap the benefits. We will work alongside your existing team, or we can build and manage salespeople on your behalf. Our aim is to drive your revenue goals further and faster.
Sources:
https://www.salesforce.com/resources/articles/biggest-sales-trends/
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-domino-effect-how-sales-leaders-are-reinventing-go-to-market-in-the-next-normal?cid=app&cid=app[/vc_column_text][/vc_column][/vc_row]