What are the benefits of SGT?
A question we’re often asked is why should our team be hired to deliver a company’s revenue target? What are the benefits of working with Sales Growth Team?
For us, the answer is simple. We love sales and we enjoy what we do. We thrive on our sales success and we’re proven to deliver revenue growth. We’ve taken a business from $15 million to $3.5 billion. We quickly unlock value in our customers’ solutions, making their sales process repeatable and scalable. This is a ‘team sport’, and to put it simply, you need to ‘access all the resources to make it fly’.
The challenge we often see when people are doing something slightly new in their business is how to form a comparison. And we often get asked, “how do we compare the Sales Growth Team cost against the cost of hiring? In this blog, we explore some of those key areas, highlighting how we see value in the power of the team.
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Sales is a Team Sport
We all know sales is a team sport. It’s not down to just one individual. A Head of Sales alone isn’t going to do to achieve all the revenue you desire, and they probably haven’t cold-called anyone for probably 15 years. So, one individual can’t do it all. Which is why the Sales Growth Team is set-up to deliver real value to our customers. So, let’s have a look at how we can achieve value. Most customers start by looking at the actual risk of mis-hiring.
What is the risk of mis-hiring?
A report by Dr. Bradford Smart analyzed a series of start-ups, and he estimated the cost of a mis-hire as being between five to 27 times the person’s actual salary. He averaged the mis-hiring costs of Senior Sales Managers to $1.5 million, and the mis-hiring of a Sales Rep at over $500k.
Time is the main killer for mis-hiring, and this is reflective of how much the lost opportunity costs. If it’s taking you six to nine months to realize a person’s not right, if your sales hire isn’t able to cut it, and they aren’t able to deliver, then this leads to a huge loss. Can you really afford to rehire, or is this extra cost going to kill your business?
Ask yourself the following questions:
- What’s the impact going to be for you?
- What’s the disruption going to be for the company?
- What’s the impact on your time to rehire and rebuild a team?
We all know hiring salespeople is like a revolving door. Say you do get a great person, what are you asking them to do? Build the process, build the methodology, hire a team, work with marketing, motivate and manage the team, achieve revenue? How many times have they built that process? Well, this is our bread and butter at Sales Growth Team.
It’s tough to hire. It’s even tougher to keep good people.
Research from the Bridge Group and CSO Insights suggest that the average tenure for a Head of Sales is less than 18 months and less for Sales Development Reps.
Speed of Acceleration
The speed of acceleration is also critical when comparing Sales Growth Team versus hiring individuals. When our customers were asked to think about the duration of the average hiring process, the answer was 3 to 6 months. And this could be even longer when it comes to getting them to function as a team. You need to get the management layer working and the integration in place to ensure you have everything you need to be successful, working, even singing for you.
With Sales Growth Team, we’ve invested in technology and people. We’re ready to go. You can expect onboarding in a matter of weeks. We expect leads coming through and opportunities being created inside the first six weeks. So, by the time you have shortlisted CVs, we are already delivering value to your business.
Another exclusive value that we bring is the fact that some of the resources don’t need to be full time on day one. We call this the fractional office of a Chief Revenue Officer. It makes perfect sense for some people to be full time, while others deliver their skills and experience as needed to drive your revenue. Certainly, when compared with the cost of hiring individuals, the power of hiring a team as a service delivers real commercial benefits.
Sales Growth Team will become a real accelerant of growth for your business. All of our people are underpinned by market-leading technology.
We only use the best in breed for sales and marketing automation technology. This allows us to quickly profile the buyer personas that we want to target, gain insights, and understand who is in the market right now. It allows us to extract insights from conversations. And this allows you to quickly understand what is working, what’s sticking, almost as if you were in every meeting.
Our approach is really powerful; you don’t have to spend the time and money making poor investments. You get what is right for your business at the time.
Our customers tell us that by engaging with Sales Growth Team, not only do they see more sales, but we actually accelerate their ambition. We deliver quickly and many anticipate 1.5 to 3% more revenue than originally planned. That’s really powerful – and in most cases – Sales Growth Team provides a real accelerant for growth.
Accelerate towards your goals quicker with Sales Growth Team. Get in touch to speak to our team today.
