Making Best Practice - Your Practice
Trusted by leading companies
Already, you feel under pressure to act. You are expected to move fast. You need to fix the underperformance, align marketing, leverage AI efficiency gains, shift seller behaviour and deliver results.
You know what best practice looks like.
But you can't embed it at scale when your organisation reverts to scattered execution.
You are bought in for growth?
We don't deliver one-off workshops or PowerPoint enablement. We embed operational excellence through systematic transformation:
______ GROUND
Acting as your critical friend, Sales Growth Team can help you:
______ EQUIP
Stop reporting it, by enabling your leaders, sellers and partners with the assets, playbooks and programs they need to win - Making Your Best Sales Practice - The Practice.
______ APPLY
Sales Growth Team can stand shoulder to shoulder with your teams to ensure:
______ REFINE
Our processes, tools and insights help you to deliver:
“Sales Growth Team had a framework we followed... You guys have been incredibly helpful to the business that I ran most recently because everyone knew exactly what the play was going to be. The result was growth.”
Ehrika Gladden
"By implementing your recommendations, we have seen 14 quarters of double digit growth."
Greg Smith
Executive Director & General Manager
______ Accelerating Growth
Created the frameworks and best practices for changing seller behaviours to deliver strategic growth.
We are not academics, our teams have walked in your sellers shoes. As such, we only ask them to do what is needed to really turn the dial.
By helping sales and revenue leaders quickly get to the gritty reality of their sales ecosystem, we've helped drive results like 14 quarters of consecutive double-digit growth.
Let Sales Growth Team take years off your transformation. We'll help you ground the baseline, equip with proven practices, apply on live deals, and refine through coaching, delivering impact in 90 days.
Sales transformation is the process of systematically changing seller behaviours, sales team performance, and GTM execution to achieve predictable revenue growth, not through one-off training, but through embedded best practices that stick.
Most B2B sales organisations need transformation when they recognise one or more of the following: inconsistent win rates across the team, sales methodology that isn't being adopted in the field, sales managers who are reporting on deals rather than coaching sellers, or a persistent gap between the revenue growth strategy on paper and the sales performance being delivered in reality.
Sales Growth Team works with ambitious revenue leaders to design and deliver sales transformation programmes that turn inconsistent execution into consistent, scalable growth.
Our clients typically include companies with 100+ sellers and $150Mn in revenue, and our track record includes $3.8 billion in revenue growth and 17,500 sellers and leaders transformed globally.
If your sales team performance is plateauing, your sales enablement investments aren't translating into field behaviour, or you're a new revenue leader trying to understand what you've inherited, we're here to help!
Improving sales team win rates in B2B sales starts with understanding why opportunities are being lost in the first place. The most common root causes are sellers pitching product over value, weak qualification discipline, poor sales manager coaching, and sales methodology that was trained once but never embedded into daily behaviour.
Consistent sales performance, the kind that holds quarter after quarter rather than spiking around individual top performers, requires three things working together...
A clear sales playbook sellers can execute repeatedly...
A coaching culture where managers develop capability rather than chase forecasts...and
A sales leadership strategy that turns best practice from a slide deck into daily habit.
Sales Growth Team's approach to B2B sales strategy addresses all three.
We start by diagnosing the real capability gaps and seller readiness across your team, then equip sellers and managers with practical plays, coach those plays on live revenue opportunities, and refine continuously using performance data.
Clients typically see measurable improvements in win rates, pipeline velocity, and sales team performance within 90 days.
A sales capability assessment is a structured diagnostic that evaluates what your sellers can actually do; their skills, knowledge, and ability to execute in front of customers, across the specific competencies that drive performance in your market.
A sales performance review looks at what sellers have done, using historical data like quota attainment, pipeline coverage, and activity metrics.
The difference matters because performance data tells you where the problem is showing up. A sales capability assessment tells you why, and what to do about it.
Sales Growth Team's seller readiness assessment goes further still.
Our D.R.I.V.E. practice combines sales capability assessment with propensity analysis, evaluating not just whether sellers can perform, but whether they are...
Determined to change,
Ready with the right knowledge,
Inspired by the value story,
Validated as credible with customers, and...
Empowered by their environment.
This gives revenue leaders a complete B2B sales team diagnostic that identifies capability gaps, coaching effectiveness, and the specific interventions most likely to accelerate revenue growth, rather than a generic view of who hit their number last quarter.
Gartner notes that 70% of sales transformations fail.
The most common reasons are...
Transformation is launched without an accurate sales performance diagnostic...
Sales manager coaching is overlooked as the reinforcement mechanism...
Seller propensity to change is never assessed before investment is made, and...
The programme is designed as a training event rather than an embedded operational change.
Knowing why your sales methodology is not being adopted in your organisation requires understanding both capability and propensity. Sellers may know what good looks like and still not do it, because their motivation, confidence, or environment is working against them.
How to close the knowing-doing gap in sales is one of the most important questions a revenue leader can ask, and it cannot be answered by adding more training.
Sales Growth Team's sales transformation programme is built around the G.E.A.R. framework...
Ground
Equip
Apply
Refine
G.E.A.R. addresses the specific mechanics that cause most programmes to collapse.
We baseline the sales team before prescribing anything, embed best practice through live deal coaching rather than classroom instruction, and build the manager coaching framework that makes new behaviours the default.
The result is consistent sales execution that compounds over time rather than fading after the first quarter.
The new CRO first 90 days is one of the highest-stakes periods in any revenue leader's career.
The pressure to act fast is real, but the risk of acting on an inaccurate picture is equally significant.
Every internal stakeholder has a narrative. Every number has been shaped by the person presenting it.
Making transformation decisions before establishing an objective baseline is one of the most common and costly mistakes new sales leaders make.
The strongest approach centres on three priorities...
Establishing an unbiased view of current sales team performance...
Identifying the capability gaps and seller motivation levels across the team...and
Building a stack-ranked plan of the highest-impact interventions to present to the board with confidence.
How to baseline a sales team as a new CRO requires removing internal bias from the diagnostic process.
Sales Growth Team's Propensity and Capability Assessment is specifically built for this moment, giving new sales and revenue leaders an independent, evidence-based view of their sales organisation, including how to measure seller motivation, where sales manager coaching is strong or absent, and why certain sellers are performing while others are not.
Clients tell us this process gives them clarity up to six months faster than internal assessment alone, with visible improvements in sales performance and win rates within 90 days.
Sales Growth Team is a revenue transformation consultancy built by operators, not academics.
Our founders and practitioners have walked in your sellers' shoes, we have built and scaled revenue engines across Fortune 500 organisations, driven $3.8 billion in revenue growth, and transformed 17,500 sellers and leaders globally.
We are not a sales performance consultancy that delivers a programme and disappears. We embed into your organisation, coach on live deals, build manager coaching capability, and stay accountable to measurable outcomes.
What makes us different is our refusal to separate diagnosis from delivery.
We use our D.R.I.V.E. seller readiness assessment to baseline your team objectively before recommending anything.
We use G.E.A.R. to turn strategy into consistent execution.
We use C.O.V.E.R. to give sellers a repeatable method for winning complex opportunities.
And we measure everything, because how to improve sales team win rates, reduce seller ramp time, and build a coaching culture in sales are not philosophical questions. They are operational ones. And we answer them with evidence.
